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For the past 32 years, Kenneth Cole has pushed the boundaries of brand activism beginning when the AIDS epidemic swept America. The brand’s latest campaign, “The Courageous Class,” includes transgender model and activist Andreja Pejic as one of its new faces. Celebrate social responsibility with their enchanting new fragrance, Mankind Ultimate. Spritz before your big Valentine’s Day plans, and surprise your date with the refreshing top citrus and cucumber notes and underlying layers of masculinity like sandalwood and cashmere. Mankind has never smelled so good. 3.4 oz., $74. www.kennethcole.com
