Since 2014, Stichting Pride Amsterdam has successfully organised the annual Pride in Amsterdam. Stichting Pride Amsterdam is the spider in the web of organisations and companies that work together to create the festival. The following committees work together to organise the festival; Catering, Boat Parade, Pride Walk, Art & Culture, St. Pride & Sports, Women & Pride, Youth Pride, Senior Pride, Trans Pride, Religion Pride, Fetish Pride and Corporate Pride. The committees advocate for a range of activities tailored to their target group and ensure greater visibility of the same.

Stichting Pride Amsterdam is a non-profit organisation that strives for the emancipation, social, societal and legal equality and acceptance of gays, bisexuals and lesbians as well as those who do not want to or cannot conform to socially dominant gender roles (such as male women, female men and queers) or in whom the gender one was born with does not match how one feels (such as transgender persons). To achieve that, visibility of diversity is necessary. What you see can’t be ignored.